Validated Performance Claims for a Changing Climate
Our climates are changing. Consumers are savvier and product reviews travel faster. Just in time, too. They’ll be relying on true performance wear to weather the intensifying climate. How can you develop the products they’ll need and messaging that resonates?

Unfounded claims have legal, brand, and safety implications. We covered what makes a validated, trustworthy claim. Then we explored some key performance and sustainability attributes for the new environment. Finally, we showed how to develop and verify the claims that consumers will gravitate towards.
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