Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

Tools & Resources

FEATURED

The Rising Risk of Fraudulent Websites

Explainer on the concerns with fraudulent websites to support the deployment of solutions to this growing crisis.

Study Finds 41 Percent of Counterfeit Apparel, Footwear, Accessory Products Tested Failed Safety

Joint AAFA and Intertek study of counterfeits reveals alarming evidence that counterfeit apparel, footwear, and accessory products present serious chemical and product safety hazards to consumers.

Brand Protection Tips: Unboxing Fake Fashion Unleashing Real Dangers

AAFA, in collaboration with Intertek, summarizes the findings of its chemical safety evaluation of counterfeit textile products and calls for stronger policy actions to safeguard consumer health from counterfeit goods.

Environmental Resource: Exotic Skins and Furs Regulatory Matrix

Matrix of labeling requirements and product prohibitions, both within the U.S. and internationally, as they relate to exotic skins and fur.

The Rising Risk of Fraudulent Websites

Explainer on the concerns with fraudulent websites to support the deployment of solutions to this growing crisis.

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

Events

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Nov. 16, 2026 01:30 PM

BPC Platform Engagement with AAFA Members

Join us for AAFA BPC engagement with platform representatives.

Members Only

TOPICS: Brand Protection

TYPE: Committee

LOCATION: Washington, DC

11/16/2026 1:30:00 PM

Nov. 17, 2026 08:30 AM

Brand Protection Council November 2026 Meeting

Discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Washington, DC

11/17/2026 8:30:00 AM

Dec. 1, 2026 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

12/1/2026 11:00:00 AM

Jan. 12, 2027 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

1/12/2027 11:00:00 AM

Feb. 9, 2027 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

2/9/2027 11:00:00 AM

Mar. 2, 2027 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

3/2/2027 11:00:00 AM

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

News

FEATURED

Oct. 08, 2026

AAFA Identifies Five Platforms Driving Counterfeit Sales and Online Fraud in USTR NML Submission

AAFA has submitted comments, nominating five of the most problematic platforms for AAFA members that enable fraud and the sale and distribution of counterfeit goods.

Oct. 08, 2026

AAFA Identifies Five Platforms Driving Counterfeit Sales and Online Fraud in USTR NML Submission

AAFA has submitted comments, nominating five of the most problematic platforms for AAFA members that enable fraud and the sale and distribution of counterfeit goods.

Oct. 07, 2026

AAFA Files 2026 Notorious Markets Comments to USTR

AAFA submitted 2026 comments to USTR chronicling the abundance of counterfeits and IP infringements across five platforms and flagging recommendations.

Sep. 21, 2026

AAFA Files Comments to the European Commission’s Watch List

The American Apparel & Footwear Association made an initial submission to the European Commission’s Public Consultation on the 2027 Counterfeit and Piracy Watch List.

Learning Center

AAFA offers its recorded events, webinars, and lunch and learn programs on-demand for your convenience. Covering a range of innovative concepts and successful business practices, these recordings provide intelligence and action items to help your business succeed.

VIEW LEARNING CENTER

Webinars

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