Study Finds 41 Percent of Counterfeit Apparel, Footwear, Accessory Products Tested Failed Safety

Joint AAFA and Intertek study of counterfeits reveals alarming evidence that counterfeit apparel, footwear, and accessory products present serious chemical and product safety hazards to consumers.

Brand Protection Tips: Unboxing Fake Fashion Unleashing Real Dangers

AAFA, in collaboration with Intertek, summarizes the findings of its chemical safety evaluation of counterfeit textile products and calls for stronger policy actions to safeguard consumer health from counterfeit goods.

Environmental Resource: Exotic Skins and Furs Regulatory Matrix

Matrix of labeling requirements and product prohibitions, both within the U.S. and internationally, as they relate to exotic skins and fur.

The Rising Risk of Fraudulent Websites

Explainer on the concerns with fraudulent websites to support the deployment of solutions to this growing crisis.

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

Apr. 27, 2026

AAFA Pushes for Swift House Passage of Key Anti-Counterfeiting Customs Enforcement Measure

The American Apparel & Footwear Association (AAFA) today urged the U.S. House of Representatives to pass a key anti-counterfeiting measure.

Apr. 24, 2026

Before World IP Day Industry Groups Send IP Support Letter

AAFA led nearly two dozen consumer, retail, and manufacturing groups in a letter to U.S. Secretary of Commerce Howard Lutnick and Under Secretary of Commerce for Intellectual Property and Director of the USPTO John A. Squires.

Apr. 07, 2026

AAFA Joins Letter of Support to House Leadership

AAFA joined a cross-industry letter with 18 associations to Congressional Leadership in the U.S. House of Representatives to ask for support to move HR 4930 forward in the legislative process.