Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Join Centric Software in our upcoming webinar where we'll dive into the latest data on this year's discounts and promotions, giving you valuable insights into where consumer demand is still strong. We'll also explore key trends and consumer behaviors from Cyber Week 2023, showing how these insights can help you refine your strategy for Cyber Week 2024. Don't miss this opportunity to learn what worked, what didn't, and how to stay competitive in the year ahead!
Attendees of this webinar will learn:
- About consumer spending trends from Cyber Week 2023 and how they can inform decisions for Cyber Week 2024.
- The key promotional strategies and product categories that drove success in 2023 and how to apply these insights for 2024.
- How to adjust marketing and discounting tactics based on the successes and challenges faced by retailers in Cyber Week 2023.
Speakers:
Jade Huang
VP, Strategy, Centric Market Intelligence
Centric Software
Ex-fashion student turned technologist, Jade Huang has 20+ years of award-winning digital strategy, design, and technology experience. Jade started Centric Market Intelligence (formerly known as StyleSage) with her co-founder Robert Figiel right out of the INSEAD MBA program in 2013, and has since scaled the business from zero to profitable, before being acquired by Centric Software.
She is a frequent industry speaker, having presented in 6+ countries and at The Financial Times Innovate America Forum, Monaco Symposium of Luxury, International Retail Summit in Switzerland, INSEAD, Harvard University, Cornell University, MIT, NYU, and many more. Jade studied fashion design at Parsons School of Design, and has a Bachelors in International Trade from Fashion Institute of Technology. She has a MPA in International Economics from Columbia University, and a MBA from INSEAD where she was awarded the L'Oreal Scholarship for Creativity & Entrepreneurship Spirit. She is also a 2016 NYC Venture Fellow.
Elizabeth Shobert
Director, Retail Market Intelligence & Research
Centric Software
An experienced retail leader with 20 years of global experience including market research, consumer insights, marketing, and data analytics. She's an analyst, writer, podcast guest, and contributor for media outlets including Refinitiv (Thomson Reuters), Robin Report, Sourcing Journal, Luxury Item and WhichPLM.
Moderator:
Nate Herman
Senior Vice President, Policy
AAFA
Nate Herman oversees AAFA’s Policy department, managing the association’s lobbying, policy, and regulatory affairs activities. Nate leads AAFA’s corporate social responsibility (CSR) program, formulating and implementing CSR policy and representing AAFA and the industry on CSR issues before governments, NGOs, and other key stakeholders. In addition, Nate develops all apparel and footwear industry data and statistics as AAFA's resident economist. Prior to joining AAFA, Nate worked for six years at the U.S. Department of Commerce's International Trade Administration assisting U.S. firms in entering the global market. Nate spent the last two years as the Department's industry analyst for the footwear and travel goods industries. Nate received a Masters of Public and International Affairs from the University of Pittsburgh in 1994 and a Bachelor of Arts in International Relations and Economics from the University of Delaware in 1992.
Unable to join on October 23?
Register for the webinar to receive an email containing the direct link to access the recording of the webinar and a link to the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.
CONTACT | QUESTIONS
Stephanie Paendong