Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Consumers want their favorite apparel, footwear, sportswear, workwear, and home textiles to last – and that includes smelling fresh.
Managing odor is about performance, brand loyalty, and sustainability. Developers have to choose the right approach for the application and material, while considering the health of the users and the planet. We'll cover the main approaches to managing odor - absorbing, masking, eliminating, or washing away - and how the data can be used in both development and marketing.
Attendees of this webinar will learn:
- About choosing different odor management technologies based on application and material.
- Why testing can optimize performance and streamline R&D.
- How to use third-party data for claim verification and advertising impact.
Speakers:
Dr. Jan Beringer
Senior Scientific Expert
Hohenstein
Dr. Jan Beringer is the Senior Scientific Expert for Hohenstein. In this role, he uses an interdisciplinary approach to develop the comfort, fit, function and fit of garments and fabrics. He has extensive knowledge in textile and fiber chemistry, workmanship, nanotechnology, coating, finishing and clothing physiology. Dr. Beringer holds a Doctorate in Natural Sciences in Chemistry with a focus on Textile and Fiber Chemistry from the University of Stuttgart.
Jaime Griggs
Senior Brand Partner
Hohenstein
As Senior Brand Partner, Jaime builds collaborative relationships with brands, retailers and their suppliers - creating quality, chemical, regulatory and performance testing programs tailored for their business. For 10 years prior to joining Hohenstein, Jaime managed design, production and quality programs throughout product life cycles at Geneva Watch Group. She brings experience in managing her own quality programs and helping customers manage theirs. Jaime holds a B.S. in Fashion Marketing & Merchandising from the Laboratory Institute of Merchandising (LIM College).
Moderator:
Chelsea Murtha
Senior Director, Sustainability
AAFA
Chelsea Murtha serves as the association’s advocate and spokesperson on matters of sustainability and product safety. She engages with Congress, the Executive Branch, independent agencies, as well as state and local legislatures and agencies and foreign governments on sustainability, product safety, and chemical management issues important to the industry. Chelsea is also the staff liaison to AAFA’s Environmental Committee and Product Safety Council.
Chelsea joined AAFA from a Washington, D.C., government affairs firm where she led advocacy efforts for clients, including several trade associations and apparel and footwear importers, on policy developments related to environmental, social, and governance issues in global supply chains. She has also worked for the U.S. Fashion Industry Association, and a Washington, D.C., international trade policy consultancy firm. Chelsea earned a Master of Science from the London School of Economics and Political Science and a Bachelor of Arts from the George Washington University.
Unable to join on August 1?
Register for the webinar to receive an email containing the direct link to access the recording of the webinar and a link to the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.
CONTACT | QUESTIONS
Stephanie Paendong