Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Join Centric Software with Dudley Stephens, female-founded and family-owned, for a discussion about how this environmentally responsible retailer established a technical foundation to drive continued success. Sisters and co-founders Lauren Stephen (CEO) and Kaki McGrath (COO) will join David Gardner, Centric’s Business Consultant, to talk about their evolution and growth since its launch in 2015.
McGrath and Stephens will share their decision to move from multiple disparate systems to Centric PLM in order to achieve a single source of truth for all team members. Don’t miss this insightful conversation about growth, the importance of responsible fashion, PLM, digital transformation, and more.
Attendees of this webinar will learn:
- Decision factors in moving from disparate systems to a PLM solution.
- Ways PLM can help your company stay close to consumer changes and manage expansion into new categories.
- Ways PLM can help keep in control of the supply chain to stay an eco-conscious brand.
Speakers:
Lauren Dudley Stephens
Co-Founder and Chief Executive Officer
Dudley Stephens
Lauren manages product design, styling, marketing, strategic partnerships, and creative brand execution, her vision drawing on years of prior experience in celebrity dressing and VIP relations for leading fashion houses Calvin Klein and Gucci. A mother of two young children, George and Elle, Lauren co-founded Dudley Stephens on the belief that good style and versatility for modern women can and should be synonymous.
Katherine “Kaki” Dudley McGrath
Co-Founder and Chief Operating Officer
Dudley Stephens
Kaki shepherds brand operations through rapid growth in her role spanning production forecasting, fulfillment and customer service, ecommerce and analytics, and digital media management. She draws on prior tenure in sports marketing and in Global Partnership Marketing for Starwood Hotels—and her role as a mother of three—to meet the needs of Dudley Stephens’ multifaceted customers through product innovation, production and marketing.
David Gardner
Business Consultant
Centric Software
David Gardner is a professional Business Consultant for Centric Software®. With 14 years’ experience in PLM and over 20 years of experience in Cloud Solutions, Retail, and Consumer Goods, David applies expert knowledge, industry experience, and relentless energy to analyze business requirements and develop effective solutions that ultimately reduce product development time to market. David specializes in business requirements analysis, gap analysis, and cross-organizational efficiency and holds a Bachelor of Business Degree from Louisiana State University.
Moderator:
Susan Lapetina
Senior Vice President, Education and Corporate Marketing
AAFA
Susan Lapetina leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits. She also served as the Director of Marketing at the International Association of Fire Chiefs and the American Society of Landscape Architects. A graduate of Canisius College, Susan is originally from upstate New York.