Webinar: Insider View: Adapting Digital Strategy to Changing Trends

March 25, 2021
2:00 PM EST to 3:00 PM EST | Online


Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


Why do companies of all sizes and industry segments turn to digital solutions like Product Lifecycle Management (PLM) during a time of crisis? What is their roadmap and strategy? It’s important to understand how businesses are connecting the dots between the current market trends and their strategy to meet future goals and objectives.
Join Ravi Rangan and Stacey Charbin, respectively CTO and CMO at Centric Software, for an engaging discussion on market trends and how changes in consumer behaviors are impacting not just the products companies bring to market, but also how they design, develop, and produce them. 
With 80+ companies (representing almost 500 brands) selecting Centric PLM since the beginning of the pandemic, Stacey and Ravi will share industry insights and real-life stories from leading fashion brands they talk to everyday. Benefit from their learnings on how to use digital transformation solutions like PLM to make your business a success.

Attendees of this webinar will learn:
  • Market trends and how the trends impact brands and retailers.
  • Why a record number of brands have turned to PLM since the beginning of 2020.
  • Examples of brand roadmaps.


Ravi Rangan
Centric Software  

Ravi Rangan joined Centric as Chief Technology Officer through the acquisition of Product Sight Corporation in 2006 and is responsible for driving the company’s technology strategy. Ravi is a highly acclaimed expert in PLM technology including enterprise-scale product structure and configuration management, search-based applications and process-driven system design automation in automotive, aerospace, high technology and medical device industries. 

Stacey Charbin

Centric Software

Stacey joined Centric in 2015.  She has more than 20 years’ experience in fashion and technology for companies like Lectra, Gerber Technology, Karat Software, Cross Creek Apparel, and Perigee Software in marketing, communications, product development and sales roles. She is an advisory board member with the University of Delaware’s Department of Fashion and Apparel Studies.


Beth Hughes
Vice President, Trade and Customs Policy

Beth Hughes is responsible for supporting the association's efforts on international trade and customs issues. Beth oversees AAFA’s Trade Policy Committee, as well as AAFA’s Customs Group. Before joining AAFA, Beth served for six years as senior director, international affairs at the International Dairy Foods Association. Beth earned a Bachelor of Arts degree in political science at George Washington University and received a Master of Arts in international affairs from Florida State University.