Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

Tools & Resources

FEATURED

The Rising Risk of Fraudulent Websites

Explain er on the concerns with fraudulent websites to support the deployment of solutions to this growing crisis.

The Rising Risk of Fraudulent Websites

Explain er on the concerns with fraudulent websites to support the deployment of solutions to this growing crisis.

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Brand Protection Tips: Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

MOU Partners

AAFA has forged Memorandum of Understanding (MOU) agreements with strategic partners around the world to collaborate on reducing trade barriers, sharing best practices, and promoting innovation on behalf of our members.

Selling in New Countries

AAFA's members-only country profiles address the key features that are unique to a country but necessary for foreign businesses to understand when looking to sell within that country's borders.

Events

H T M Lgrid Tiles

July 8, 2025 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

7/8/2025 11:00:00 AM

July 15, 2025 11:00 AM

USG Conversation on Enforcement in China

Join us for a comprehensive conversation about customs authorization letters, protecting trademarks and more.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

7/15/2025 11:00:00 AM

Aug. 5, 2025 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

8/5/2025 11:00:00 AM

Sep. 9, 2025 10:00 AM

Brand Protection Council September 2025 Meeting

Discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Washington, DC

9/9/2025 10:00:00 AM

Sep. 14, 2025 05:00 PM

AAFA Trade Mission to the Dominican Republic

Exclusive trade mission to the Dominican Republic for AAFA Board members and invited guests.

Members Only

TOPICS: Supply Chain, Brand Protection, Trade

TYPE: In-Person Event

LOCATION: Not Specified

9/14/2025 5:00:00 PM

Oct. 7, 2025 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

10/7/2025 11:00:00 AM

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

News

FEATURED

Apr. 30, 2025

AAFA Celebrates Visionary Leadership with the 2025 American Image Awards

AAFA hosted the 2025 American Image Awards last evening at the iconic Gotham Hall.

Jun. 30, 2025

AAFA Submits Comments to USPTO re OECD Marketplace Guidelines

AAFA submitted comments to the USPTO regarding OECD's Draft Voluntary Guidelines for Countering Illicit Trade in Counterfeit Goods on Online Marketplaces.

Jun. 13, 2025

AAFA Asks for OECD to Restart Guidelines Process

AAFA with other associations requested for the USG to advocate for OECD to restart or delay the process around the “Guidelines for Countering Illicit Trade in Counterfeit Goods on Online Marketplaces” workstream.

Apr. 30, 2025

AAFA Celebrates Visionary Leadership with the 2025 American Image Awards

AAFA hosted the 2025 American Image Awards last evening at the iconic Gotham Hall.

Learning Center

AAFA offers its recorded events, webinars, and lunch and learn programs on-demand for your convenience. Covering a range of innovative concepts and successful business practices, these recordings provide intelligence and action items to help your business succeed.

VIEW LEARNING CENTER

Webinars

H T M Lgrid Tiles

July 31, 2025 02:30 PM

Webinar: AAFA Member-Only Call on America’s Semi-Quincentennial

Join AAFA and the U.S. Semi-Quincentennial Commission to learn how AAFA members can participate in America's 250th anniversary celebrations.

Members Only

TOPICS: Supply Chain, Brand Protection, Trade

TYPE: Webinar

LOCATION: Online

7/31/2025 2:30:00 PM