Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.

Description:

The Key To Confidence, OEKO-TEX's global research study, examined consumer attitudes about sustainability in general and apparel sustainability in particular. It clearly indicated that most consumers who are made aware of the apparel industry's environmental and social shortcomings are moved to re-examine their shopping habits. Concerns about product safety and its impact on people and planet play a role in changing mindsets and behaviors about apparel shopping in the near future. This webinar takes a closer look at the research findings that answer the question, "Will people purchase fewer clothes and other textile products in the near future?" and explores the impact this trend could have on the industry. Join this forward-thinking webinar with the researcher to understand this important information and discuss the people’s shifting attitudes about what to buy and wear in the future.

Attendees of this webinar will:

• What is the likelihood of people “buying less but better” clothes and other textile products 
• Which demographic and geographic targets are likely to be in the vanguard of this transformation 
• The way people think about and consume food changed exponentially in the past 15 years: might the textile industry be transformed similarly - and what it would mean for the trade 

Speakers:

Ellen Karp
President
Anerca

Ellen Karp is a renowned consumer researcher who specializes in sustainability issues across industries. Her work with OEKO-TEX's The Key To Confidence generated first-of-their-kind insights that ascertained the growing global consumer concerns about the environment, society, and product safety. Ellen is an accomplished speaker and has been featured at many of the world's top sustainability conferences. She works globally and lives in Toronto. 

Moderator:

Susan Lapetina
SVP, Education & Corporate Marketing 
AAFA


Susan Lapetina leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits. She also served as the Director of Marketing at the International Association of Fire Chiefs and the American Society of Landscape Architects. A graduate of Canisius College, Susan is originally from upstate New York.

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