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Webinar: Fighting Brand Abuse on Social Media

Discover how to combat brand abuse occurring on various social media platforms.
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.

Description:

Businesses continue to embrace social media as a channel to communicate and promote their brand to clients and prospects, but — unfortunately — so do fraudsters. Eager to capitalize on the success of your brand, they use social media to direct your clients and fans to counterfeit sites, phishing scams, impersonating sites, and fake special offers. 
 
Please join MarkMonitor brand protection expert Akino Chikada to learn more about brand abuse on social media and how you can combat it. 
 
During this webinar you’ll hear: 
  • How to identify brand abuse on social pages, usernames, and posts.
  • How tactics are evolving in an ever-changing social media landscape.
  • What you can do to help remediate abuse.

This webinar will conclude with an interactive Q&A.

Speaker:

Akino Chikada
Portfolio Marketing Director
MarkMonitor

Akino is a Portolio Marketing Director for the MarkMonitor Brand Protection solutions. She started her career in public relations and marketing in London and has worked in Europe, Asia, and the United States. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications, and regional marketing. Akino holds a Bachelor of Arts from the University College of London; a Master of Science from the London School of Economics; and has trilingual fluency in English, Italian, and Japanese.

Moderator:

Christina Mitropoulos
Government Relations Representative
AAFA

As a Government Relations Representative, Christina serves as the AAFA liaison for the Brand Protection Council. She is a former AAFA intern and has focused on Brand Protection issues through her past internships at the National Intellectual Property Rights Coordination Center and the Intellectual Property Department at Louis Vuitton. Christina also supports the Government Contracts Committee. She received her Juris Doctor degree from The George Washington University Law School and graduated with a Bachelor of Arts degree in Classical Civilization and a minor in Legal Studies from Trinity College. 

Sponsored by:
When
4/19/2018 2:00 PM - 3:00 PM
Where
Online