Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Just what do millennials think about textile sustainability? How do those attitudes and behaviors change for parents? Join OEKO-TEX® and international sustainability expert, Ellen Karp of Anerca, for a deeper dive into the ground-breaking global survey, “The Key To Confidence: Consumers and Textile Sustainability—Mindsets, Changing Behaviors, and Outlooks.” Learn how the world’s most influential generation thinks about the environment and social responsibility with respect to their apparel and how brands and retailers can position themselves most effectively to connect with this powerful consumer group.
Attendees of this webinar will:
- Understand textile sustainability from the millennial perspective.
- Learn how parenthood affects attitudes about apparel sustainability.
- Identify methods to communicate with millennials and parents about textile sustainability opportunities.
Speaker:
Ellen Karp
Founder
Anerca International
Ellen is the founder of Anerca International Inc., a consumer research and consulting company with clients in Canada, Europe, and the United States. A former cultural anthropologist, Karp is known for her understanding and interpretation of global socio-cultural trends. Karp is an expert on the growing consumer interest in textile sustainability in relation to textiles. She has conducted her own research with consumers throughout North America and, in early 2017, was engaged by OEKO-TEX® to conduct a global consumer study with more than 11,000 consumers in ten countries. Conducted in commemoration of their 25th Anniversary, the OEKO-TEX study is the first of its kind to report on textile sustainability from a strictly consumer perspective.
Moderator:
Nate Herman
Senior Vice President, Supply Chain
AAFA
Nate Herman oversees AAFA’s government relations department, managing the association’s lobbying, policy, and regulatory affairs activities. Nate leads AAFA’s corporate social responsibility (CSR) program, formulating and implementing CSR policy and representing AAFA and the industry on CSR issues before governments, NGOs, and other key stakeholders. Nate also leads the association’s work on sustainability, transportation, logistics, and customs issues. In addition, Nate develops all apparel and footwear industry data and statistics as AAFA's resident economist. Prior to joining AAFA, Nate worked for six years at the U.S. Department of Commerce's International Trade Administration assisting U.S. firms in entering the global market. Nate spent the last two years as the Department's industry analyst for the footwear and travel goods industries. Nate received a Masters of Public and International Affairs from the University of Pittsburgh in 1994 and a Bachelor of Arts in International Relations and Economics from the University of Delaware in 1992.
Sponsored by: