8:30 – 9:15 AM
REGISTRATION AND EXHIBITS
Sky Bridge, Level 1
9:15 – 9:20 AM
WELCOME REMARKS
Rick Helfenbein, President and CEO, American Apparel & Footwear Association
Introduction by Chris Alt, Executive Vice President, American & Efird
Silverbox Ballroom, Level 1
9:20 – 9:55 AM
KEYNOTE PRESENTATION
Andrew Stevens, Award-Winning Journalist and Former Foreign Correspondent for CNN
Introduction by Rick Helfenbein, President and CEO, AAFA
9:55 – 10:30 AM
THE INDUSTRY TALKS TRADE
The Three T’s: Trade, Tariffs, and Taxation are experiencing a fundamental shift throughout the global marketplace. Industry leaders come together to discuss the current climate and how, together, we can optimize the global value chain.
Rick Helfenbein, President and CEO, AAFA
Tara Joseph, President, AmCham Hong Kong
Chen Zheng, CEO and Executive Director, Shanhai New Union Textra Import & Export Co., Ltd.; CCCT Vice-Chairman
Moderator: Andrew Stevens, Award-Winning Journalist and Former Foreign Correspondent for CNN
10:30 – 11:00 AM
COFFEE BREAK – Sponsored by SuperDry
Sky Bridge, Level 1
11:00 – 11:45 AM
STRATEGIC SOURCING VS. TRADE DISRUPTIONS
Working in one of the most disruptive political climates that our industry has faced, today’s trade landscape lives at the crossroads of unprecedented and uncertain. Managing global operations requires new tools, new technologies, and transparency across the value chain.
Tom Glaser, Vice President, VF Corporation and President - Global Supply Chain; Chairman, AAFA
Mark Green, Executive Vice President, PVH Corp.
Moderator: Andrew L. Siciliano, Partner, Trade & Customs, KPMG
11:45 AM – 12:15 PM
THE SUPPLY CHAIN: CUSTOMIZE DEMAND
The demand driven market is here. Moving from mass to custom requires a supply chain powered by a connected data platform, product personalization, 3D automation, and more.
Rubo Zhang, General Manager of Business, Qingdao Kutesmart Ltd. Co.
Moderator: Steve Lamar, Executive Vice President, AAFA
12:15 – 12:45 PM
BRAND PROTECTION IS EVERYONE’S BUSINESS
At the core of a successful brand protection program is a company’s ability to coordinate, communicate, and act at all levels. It is a discipline that requires support and participation across design, sourcing, legal, and enforcement. This case study will take you on an inside tour of one company that’s getting results.
Mayank Vaid, Intellectual Property Director - Asia Pacific & China (Civil), Louis Vuitton
Moderator: Steve Lamar, Executive Vice President, AAFA
12:45 – 1:30 PM
LUNCH
Silverbox Foyer and Silverbox Ballroom
1:30 – 2:05 PM
BRANDING THE PLATFORM
It's the product, it's the platform, it's the experience. Branding a rich and trusted relationship with the consumer goes from the very first click to the final delivery slip. It requires artificial intelligence for a personal exchange, key opinion leaders who create excitement and demand curated collaborations that drive exclusivity, and a digital ledger that supports consumer confidence.
Belinda Chen, Director, Fashion Division, JD.com
Introduction by Susan Lapetina, Senior Vice President, Education and Corporate Marketing, AAFA
2:05 – 2:45 PM
ONLINE TO OFFLINE INTEGRATION, O2O
Weaving in and out of physical and digital channels – often simultaneously – has created both great opportunity and challenge in delivering a seamless and joyful customer experience. Interactive displays, in-store social communities, mobile platforms, and cashless transactions are just the beginning in defining a unified business. Hear what it takes to be on top of the O2O game.
Markus Pesendorfer, Lifestyle Studio Director, Gensler
Moderator: Anna Czerwinska, Head of Marketing and Communication, OEKO-TEX
2:45 – 3:15 PM
COFFEE BREAK – Sponsored by Impactiva
Sky Bridge, Level 1
3:15 – 4:05 PM
THE POWER OF PLATFORMS
Platforms are the engine transforming consumer products into social exchange and community experience. Creating a journey that combines discovery, experience, and transaction is at the heart of forging the new consumer relationship. This panel will talk about transformational approaches.
Giovanni Musillo, General Manager, Zalora.com
Hillary Wang, Head of Global Buying, VIP.com
Deborah Weinswig, CEO and Founder, Coresight Research
Moderator: Kurt Cavano, SVP & GM, GT Commerce Network
4:05 – 4:45 PM
THE LAST MILE
The last mile is more than just getting a product from its second-to-last destination to its final one. It’s an opportunity to create a satisfied consumer, streamline costs, manage customs and mitigate VAT exposure. Learn about all the ins and outs from these experts.
Sally Peng, Asia Pacific Practice Leader, Sandler, Travis & Rosenberg
Michael Wu, Account Manager, S.F. Express Co., Ltd.
Moderator: Steve Lamar, Executive Vice President, AAFA
4:45 – 4:50 PM
CLOSING REMARKS
Rick Helfenbein, President and CEO, AAFA
5:00 – 6:30 PM
COCKTAIL RECEPTION
Sky Bridge